This
is a very exciting time for Alibre and I am writing you to
thank you for your support and to tell you about some great
news.
First,
we wanted you to know that we just completed our most
successful year ever. In 2009, we increased our total customer
base by nearly 30%. When the year began, economic prospects
were dismal as the global economy fell into the deepest
recession since the Great Depression. Which makes the first
statement all the more remarkable.
We
based our marketing strategy in 2009 on the belief that
businesses and consumers had become extremely frugal, just as
we did. Those that wanted to create value in the form of
products and ideas were simply unable to do so; it was cost
prohibitive to many individuals and businesses to invest in
the tools they required. Sure there are those that can afford
it - but there are many, many more that couldn't. We felt that
there was a tremendous opportunity, both for the consumers and
ourselves, if we were willing to offer our software at truly
extraordinary prices. Below $100.
From
day one we saw a remarkable demand, indicating to us that many
people want and need the type of software we sell but could
not afford our previous prices, much less the prices of our
competitors. We believe this demand isn't going away, and that
a huge number of people have and will continue to benefit from
access to 3D CAD software. So, we've decided to make our
sweeping price changes permanent.
At
Alibre, our mission has always been to offer the best value in
the CAD industry, and to enable as many people as possible to
use this technology. The primary thing standing in the way has
been price. We are removing that barrier.
We
plan a very aggressive, but simple and direct appeal to the 3D
CAD market. We will combine Alibre Design Standard with Alibre
Translate and sell it for only $97. This is a product that
everyone who works with CAD should have, that will pay for
itself after a single use.
In
addition, we're decreasing prices for Alibre Design
Professional and Expert, as well as all software maintenance
prices permanently. This isn't a promotion or a gimmick - all
Alibre Design software and maintenance prices as of February
1st will be reduced to:
- -
Alibre Design Standard - $97 software, $97
maintenance
- -
Alibre Design Professional - $497 software, $147
maintenance
- -
Alibre Design Expert - $997 software, $197
maintenance
Finally,
all new and current customers (on maintenance) will now
receive Alibre Translate without additional charge. This has
already happened, as many of you may have noticed. Just
restart Alibre Design.
We
are very optimistic about the future and excited about these
changes. We hope you will join us in celebrating them by
taking the opportunity to increase the utility you receive
from Alibre Design and to communicate its outstanding value to
your friends and associates.
All
the best,
Paul Grayson
CEO
Alibre,
Inc.
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